SHIFT is a grassroots idea with the aim of motivating individuals to make the shift from cars to bicycles as a regular mode of transport, be it a commute to work, the school run, a trip to the shops, or cycling for leisure.
Businesses are encouraged to sign up to the SHIFT scheme, and pledge to make a small donation for every kilometre cycled by your employees to a charity of your choice. Working collectively over the course of a year a workforce can achieve a notable donation to the charity.
The combination of a collective effort and subsequent contribution to charity can be the motivating factor for individuals to take more trips by bicycle, reducing car use.
